Taking on 5 new projects this quarter · Dubai, UAE

Freelance performance marketer in Dubai who turns ad budgets into closed deals.

I plan, build and run Meta & Google Ads for real estate developers, clinics and growing UAE businesses. My favourite scoreboard: AED 7.9M in property sales from AED 13.9K of ad spend.

Book your free 1:1 consultation See the numbers

30 minutes. No pitch deck, no juniors — just your ad account and me.

Brands I've run campaigns for

haus & hausOne Broker GroupSkeidarImtiazBinSina PharmacyPlanet HomesDNB Signature PropertiesOptimum ClinicsSkin LabsDorado LivingChalk Real EstateQCommsFurious Car Rental918 Car RentalGolden FortuneAl Tareq StarOC HomesSubconscious Valley

Do you recognise this?

You're spending on ads.
You're just not sure it's working.

Leads come in, deals don't. The dashboard says one thing, your sales team says another — and nobody can tell you which campaign actually pays.

Your agency sends reports, not results. Padded decks, junior account managers, and a monthly call that explains why next month will be better.

Cost per lead keeps creeping up. What worked six months ago is fading, and "let's refresh the creative" hasn't fixed it.

Tracking is a guess. No CAPI, no offline conversions, CRM not synced — so the algorithm optimises for form-fills instead of buyers.

Abhishek Thakral in his Dubai office, holding a tablet that reads: Performance marketing isn't just what I do, it's who I am.
Drop your photo at
assets/abhishek.jpg

About me

Hi, I'm Abhishek 👋

Performance marketing isn't just what I do. It's who I am.

I've spent the last 4 years in Dubai running paid ads for 40+ brands — from off-plan real estate and aesthetic clinics to e-commerce and car rentals — across Meta, Google, TikTok and Snapchat.

I've managed budgets from AED 5K a month to a 30M NOK (~AED 10M) annual account, and I've seen the same pattern everywhere: accounts don't fail because of the platform. They fail on tracking, structure and follow-up. That's what I fix first.

Three Google employees have publicly recommended my work on LinkedIn. My clients' sales teams know me by name — because I chase lead quality, not dashboard screenshots.

Meta Ads Google Ads TikTok Snapchat DV360 GA4 + CAPI
AED 7.9M
property sales from one account
780%
ROI at haus & haus
40+
brands managed
1,205
leads in 7 months for one developer
"Abhishek is undoubtedly one of the best in the performance marketing industry. I worked with him during the launch of 3 of our biggest activations — the results were commendable."
Mitali Somaiya
Growth & Performance Marketing Leader — Abhishek's client

How I can help

Full-funnel paid ads, run by the person you actually hired.

One freelancer, senior-level work, no hand-offs. Strategy, builds, creative direction, tracking and reporting — all done by me.

Core specialisation

Meta Ads

Lead generation and sales campaigns on Facebook & Instagram: instant forms, WhatsApp flows, creative testing frameworks, CAPI and CRM-synced lead quality optimisation.

Core specialisation

Google Ads

Search, Performance Max, YouTube and Display. Account rebuilds, Enhanced Conversions, offline conversion imports, and budget allocation driven by what closes — not what clicks.

Also available

TikTok & Snapchat Ads

Where your audience actually scrolls. At haus & haus these channels added 100+ qualified leads per month through iterative creative testing.

Foundation

Tracking & CRM

CAPI, GA4, offline conversions, Salesforce/CRM lifecycle sync. If the data going in is wrong, everything downstream is guesswork — so I fix this before scaling anything.

Every engagement includes

  • Full account audit — every campaign, asset and tracking signal
  • Creative direction — copy, scripts and briefs for your designers (or mine)
  • Weekly written reports — what moved, why, and what happens next
  • Direct line to me — WhatsApp, email, calls when useful. No account managers
  • Sales-team feedback loop — lead quality checked against your CRM, not the dashboard
  • No lock-in — month to month. We continue only if the numbers say so

Results

Real accounts. Real numbers.
Pulled straight from the ad platforms.

Meta Ads · Off-plan real estate · Dubai 4-month engagement

AED 13,869 of Meta spend moved AED 7.9M of off-plan property.

A Dubai brokerage selling off-plan projects. One isolated campaign per project, fast kill-decisions on underperformers (six campaigns cut at 4–18x the winning CPL), budget concentrated on the two projects generating leads at AED 20–37.

AED 7.9M
closed property value
AED 13,869
total ad spend
309
leads generated
0.18%
spend vs. value generated
AED 44.88 blended CPLAED 3,467 cost per closed deal14 campaigns tested4 deals closed
Meta Ads · New property developer · Dubai 7-month engagement

1,205 leads and 25 units closed for a first-time developer.

A new Dubai developer with zero brand recognition. Broker-and-direct dual funnel: 75% broker leads bringing their own buyers, 25% direct investors. Two campaigns did most of the closing — the system that fed them did the rest: WhatsApp follow-ups, email reminders, weekly sales-team syncs.

1,205
total leads
25
units closed
AED 36
average cost per lead
AED 18–29
CPL on best campaigns
AED 44K total spend over 7 months75% broker / 25% direct leads
Meta + Google + TikTok + Snapchat · Real estate agency · Dubai Full-funnel programme

780% ROI on paid media for one of Dubai's top brokerages.

At haus & haus I owned the full paid funnel: rebuilt CRM lifecycle stages and synced them to Meta & Google, set up CAPI and offline conversion tracking, launched DV360 for premium retargeting inventory, and scaled TikTok + Snapchat into a 100+ qualified-leads-per-month channel.

780%
return on investment
+11%
SQL rate, month over month
−34%
cost per lead, month over month
100+
qualified leads/mo from TikTok & Snap
Google + Meta · E-commerce · 30M NOK budget
+103% ROAS

Nordic furniture retailer Skeidar. Restructured the account, implemented Enhanced Conversions & Consent Mode (+11% ROAS alone), lifted average order value from 4,110 to 6,820 NOK.

Google + Meta · D2C brand
7x ROI

164% jump in sales, 76% rise in purchases, CPL down 41% across real estate and business-setup clients — while managing 50+ campaigns simultaneously.

The first 90 days

Three phases. One job: make your ad account pay for itself.

Days 1–14

Audit & foundations

  • Full audit: campaigns, creatives, tracking, CRM flow
  • Fix tracking first — CAPI, Enhanced Conversions, offline events
  • Unit economics: what a lead is worth, what a deal is worth
  • Baseline locked so results are measurable
Days 15–45

Rebuild & launch

  • Account restructure aligned to your offer and margins
  • New creatives briefed, scripted and launched
  • One isolated campaign per project/offer — clean data
  • Fast kill-decisions on losers before they eat budget
Days 46–90

Scale what closes

  • Budget moves to campaigns producing sales, not form-fills
  • Lead quality reviewed with your sales team weekly
  • Creative iteration on proven winners
  • Next 90 days mapped: what to test, where to invest

How we work together

Direct, async, no-nonsense.

01

You message me, you get me

No account managers, no juniors, no hand-offs. The person doing the work is the person you talk to.

02

Your sales team is my dashboard

I judge campaigns by what your CRM says closed, not by what Ads Manager says converted. Weekly lead-quality feedback loops are built in.

03

Async first, calls when useful

WhatsApp, email, Loom. We talk when there's something real to decide — not because it's Tuesday at 3pm.

04

No lock-in, ever

Month to month. If the numbers don't justify continuing, I'll be the first to say so — I optimise my time for results, not retainers.

Is this for you?

I only take on projects I can actually move the needle for.

This is for you if…

  • You run a UAE business with a real product or service people want
  • You're spending (or ready to spend) AED 10K+/month on ads
  • You have a sales process — or want help building one
  • You're the owner or the person who owns marketing decisions
  • You want the truth about your account, even when it's uncomfortable

This is not for you if…

  • You're looking for the cheapest freelancer on the market
  • You expect ads to fix a broken offer or a sales team that doesn't follow up
  • You want daily status meetings and slide decks instead of results
  • You need guaranteed results by Friday — real optimisation takes weeks, not days

Pricing

Transparent pricing. No discovery-call games.

I'd rather show my price up front so you can decide whether the conversation is worth having.

Monthly management
AED 5,000 / month, starting at

Excludes ad spend. Final quote depends on platforms, volume and scope — fixed after the free consultation.

  • Meta + Google Ads management — strategy, builds, optimisation
  • Tracking setup included — CAPI, GA4, offline conversions, CRM sync
  • Creative direction — copy, scripts, briefs for every campaign
  • Weekly written reports + direct WhatsApp line to me
  • TikTok & Snapchat available as add-on channels
  • Month to month — no setup fee, no long-term contract
Book your free 1:1 consultation

What people say

13 LinkedIn recommendations.
Three of them from Google.

"From the start, Abhishek demonstrated deep understanding of the digital marketing landscape. He takes a strategic, results-focused approach, knowing exactly when and what to scale for maximum ROI. His decisions are always guided by performance data and business impact."

Nour Choucair
Digital Marketing Lead at Google

"Abhishek's technical expertise and dedication made a substantial, positive impact on Skeidar's Google Ads performance. I'm excited to follow his career and see the great things he accomplishes!"

Michelle D'Mello
GTM for YouTube Ads at Google

"He is incredibly attention-oriented and was fantastic at providing new perspectives on how we were designing and launching performance campaigns. Highly recommend working with Abhishek and trust his ownership of marketing investments."

Helene Nygard
Retail Growth Lead at Google

"He helped our company improve marketing results using data-driven strategies. We saw a 30% increase in conversion rates and a 25% improvement in ROI. His approach was easy to understand, and the results speak for themselves."

Tannu R
Client — performance marketing consultancy

"Whenever he was on a project, hitting target was never in question. As a matter of fact, we surpassed target almost every time. Easy to work with, hardworking, and very knowledgeable."

Cristina Gosen
Copywriter & Social Media Manager

"Abhishek has been proactive, hardworking and demonstrated extensive knowledge across paid media channels. He always brings fresh ideas — testing frameworks, tracking enhancements — and asks interesting questions to grow performance."

Jodie Smith
SEO Account Director

"I enjoyed working with Abhishek on our Meta ad campaigns and was consistently impressed by his expertise. He did a great job targeting the right audience and continuously optimised performance to improve lead quality."

Marianne Luke
Demand Generation Manager, Informa Markets

"It's not often you come across someone who is both incredibly knowledgeable and extremely easy to work with. Definitely a go-to for performance marketing insights and quick problem-solving."

Lara Koleilat
Social Media & Channel Strategy

"He is the subject matter expert in digital marketing. He is committed to the best interest of the clients and goes the extra mile to deliver the desired results."

Rajesh Redla
Director, Expertz Business Hub — client

All quotes are public LinkedIn recommendations → verify them here

FAQ

Common questions.

How much does a freelance performance marketer in Dubai cost?
My management retainer starts at AED 5,000/month, excluding ad spend. The final number depends on platforms, spend volume and scope — I'll give you an exact quote on the free consultation, and it won't change mid-engagement.
Meta or Google — which one does my business need?
Depends on how your customers buy. Meta wins for demand creation (off-plan launches, clinics, offers people didn't know they wanted); Google wins for demand capture (people already searching). Most of my best-performing accounts run both, with budget shifting to whichever produces cheaper qualified leads that month.
What industries do you work with?
Most of my track record is UAE real estate (developers and brokerages), aesthetic clinics, and e-commerce — plus service businesses like car rentals and business setup. If your industry isn't listed, book the call anyway; the fundamentals of tracking, structure and lead quality transfer.
How fast will I see results?
Weeks 1–2 go to audit, tracking fixes and rebuild — this is non-negotiable, because scaling on broken data burns money. Most accounts have qualified leads flowing within the first month. Scaling decisions start from month two, once cost per lead and lead quality are proven.
What's the minimum ad budget you work with?
AED 10,000/month in ad spend is where paid ads produce enough data to optimise properly. Below that, I'll tell you honestly on the call whether ads are the right move yet — sometimes they aren't.
Do you make the ad creatives too?
I write all copy and video scripts, and brief your design team (I've managed designers and video editors for years). If you don't have one, I produce creatives through my own AI-assisted pipeline — I've generated 100+ lead-gen creatives this way for one client.
I already have an agency. Can you still help?
Yes — either as a second opinion (paid audit of your account) or by taking over the account fully. What doesn't work is two captains on one ship, so I don't co-manage campaigns with another agency.
Do you require long-term contracts?
No. Month to month, no setup fee. If the numbers don't justify continuing, I'll say so first — I'd rather keep my track record clean than keep a retainer.

Ready when you are

Your competitors are running ads right now.

Book a free 30-minute 1:1 consultation. We'll look at your account (or your plan), and you'll leave with next steps — whether we work together or not.

Book your free 1:1 consultation

No pitch, no juniors, no obligation. Prefer email? thakralabhishek18@gmail.com